Lately I have been frustrated by companies who don’t seem to employ anyone over age 30. Either that or products are not tested by actual users.
I could do that! I would be great. Here are some areas where I could be valuable.
Websites that are not intuitive. I recently purchased something customized on-line and it took two phone calls to complete the purchase. That’s just crazy. One would have been eliminated with “basic frequently asked questions” and the other with an easier click to find your product. Who beta tested these? The 20-somethings that created them? If I can’t buy something in a few minutes, you failed!
Products with labels you can’t read. I have already blogged about hair products that you can’t read without your glasses (see here). It’s more than just hair products. I have started using my Sharpie pen to write important things on products so I can actually use them without a magnifying glass. (Yes I have a lighted magnifying glass and I use it.) If I can’t see it under conditions of actual use (that means with some vision issues in the shower) you failed!
Shoes, ah shoes. Who said that anything under 5 inch stilettos has to be frumpy? They don’t! There must be a shoe designer who has bunions! If my beloved husband doesn’t whistle when I’m all dolled up, you failed!
Products with too many bells and whistles – The beloved husband’s Nikon camera comes to mind with this one. His SLR has so many nuances that he has to carry the instruction book everywhere he goes. So why did he buy such a camera you ask? Because all SLR cameras are like that now. If I can’t take a camera to a picnic without the book, you failed!
Car consoles. I have a 3-year-old car. There is a spot to put the phone, the MP3 player and some other electronic gizmos with which I am not familiar. I can turn up the volume on the radio at three different places but there is no place for a pack of tissues or coupons or sunglasses. I have a deep hole in the console where everything non-electronic goes. My last car had the center console divided in such a way that there wasn’t a deep abyss between my passenger and me. I could actually find things. If I can’t grab my sunglasses or coupons quickly, you failed!
I would be great at this!
Freebies to try. (Think luxury cars! Fabulous skincare products! OMG Jimmy Choos!)
Product testing at its finest.
I will buy a FAILED stamp. I’m gonna need it.
Photo credits: The first failed goes to fashioncrackheads and the second to cuddlebugs both through Google.