Recently I’ve received dozens of catalogs. Some make sense like the fall bulbs for planting (which I no longer plant) but I also received summer clothes sales catalogs, pet catalogs and ones devoted completely to swimsuits.
By July 4th the summer clothes are on sale or gone. If you need a new swimsuit in August you will have to settle for what they have. (Ok, so it’s two sizes larger and a color that makes you look like vomit. No one will notice!)
It’s not officially summer yet. How can they put summer clothes on sale?
I haven’t worn a swimsuit in at least a decade, maybe more. When I go to the beach I do it in shorts and a tee-shirt. So why do I get a ton of swimsuit catalogs? It’s a conspiracy!
The swimsuits of today are nicer than the ones available when I was young. I like the colors and the styles. When I was a young snip, if you were under 50 you wore a two piece and there wasn’t much fabric. You had to be careful. Any strenuous water exercise would find you topless or even with your bottom beyond your bottom. Only competitive swimmers wore the stretchy one piece suits that flattered no one.
Today’s styles have more coverage (some of them). They are designed to make you look good (no small task!). There are tankinis which are like a full suit but in two pieces. There’s boy shorts, skirts and full cut bottoms to hide your…um…bottom.
Those catalogs went directly to recycling (after a short period of longing for the old days).
I linger over the fantasy catalogs. Those are the ones that sell products and clothing for a lifestyle. One that includes sailboats, verandas and delightful cocktail parties. (How often have you been to a delightful cocktail party?)
The clothes are edgy without being skimpy. It’s an avant-garde look. A style middle-aged celebrities (with sailboats) would have. I love it but I rarely wear it. If I showed up to a party in a kaftan, my friends would wonder.
Perhaps I should go back to the fall plant catalogs. Or maybe the pet catalog. I need flea stuff for the cats.
The worst thing about aging is that you get so much more practical. Practical isn’t fun.
First photo courtesy of Soft Surroundings, second from the Athleta catalog.
While I always thought the catalogs were very practical (I enjoyed looking at the variety of bathing suits available), my wife felt it better to stop them from coming to the house. I ‘m guessing it likely had something to do with money.
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Now were you looking at women’s swimsuits? In that case it had nothing to do with the money!
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What a relief. That means we can re-subscribe!
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You get much fancier catalogue than we do. Even though malls and the big city aren’t that far away, I order a lot on line – with free shipping and returns it is so much easier for the few things I buy now. Going into a store now would mean spending far too much money on all the cute clothes – that I don’t need and would just sit around. Bathing suits are so much better – remember you never bought a white one because it would become trasparent in the water – happened to a cousin who was mortified. We learned there were cute, decorative “pool party” suits that never got wet and then the ones you actually could wear in water. (And since we didn’t live in Hollywood, pool parties were the things of fantasies and movies
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None of my childhood friends had a pool. That was just the rich people. We would go to the community pool and the suit had to be functional. The best thing was the refreshment stand.
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I rarely get catalogs anymore. They’re fun to browse but I seldom order that way. I’m not sure how companies can even afford to send catalogs these days. Maybe their profits are all built into the shipping and handling charges.
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I get a lot that I’ve never ordered from and can’t figure out how they make money. I guess those who do order, spend enough to cover my catalogs too.
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My favorite fantasy catalog is Soft Surroundings–models in flowing pastel-printed tops and white pants with tropical plants and white-sand beaches behind her. They have a new store just across Lake Washington. My sister and I (who have birthdays two weeks apart) went there to buy birthday gifts for ourselves. We thought that was more practical than buying for each other. Maybe we’ll do it again next year.
My favorite catalog is LL Bean.
I’m worried about bathing suits. We’re going to Banff in August. I do have a bathing suit, but do I want to wear it? Maybe I’ll wear shorts or something when we visit the hot springs.
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SS is my favorite fantasy catalog too for all the same reasons. I have to see if we have a store within a reasonable driving range. It would be fun. As for swimsuits so many stores now have a suit and then either soft silky shorts or a skirt that goes over the bottom part. Some even have full coverage on top with sleeves. It all depends on how much you will go in as to what will be most comfortable.
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Practical may not be fun but it’s practical and saves lots of angst during those times we choose to be something
well beyond us. Besides, catalogs are unrealistic. Few people I’ve ever met look like that.
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As long as we remember it’s just a fantasy we are ok. I have a friend whose aging mother bought endlessly from TV and the internet. Perhaps she was lonely.
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Soft Surroundings comes to our house, too! They do have some very nice clothes, but I’ve never bought anything. I mostly get gardening and pet catalogues, and not too many clothing options these days, but I occasionally receive one that has the most gorgeous southwestern clothing, very western, but very expensive and unlike anything I’d ever wear. But the models wear the clothes beautifully and it tempts me every time. I’m not nearly that bold, but I fantasize a bit when that catalog arrives. 🙂
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I bought a dress on sale from SS once and a pair of their silk flowy pants (which I did not love because they had to be ironed). The dress I wore once or twice. We just don’t get invited to verandas much. Gardening catalogs are a trap. I love most things in there but I’m cutting back on what I do.
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I made the mistake of looking at swimsuits in a store last week while H was with me. He pointed out one on a mannequin and asked if I liked it. I said I did but that didn’t mean it would look like that on ME! He can dream I guess…~Elle
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It’s a compliment that he thinks you would look great in it.
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I’ll give him the benefit of the doubt!
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I actually wish I got more catalogs (although not for swim suits). I love looking through them and fantasizing that I am an amazing hostess (perhaps in a flowy Kaftan) with gorgeous furniture and amazing table settings. Funny, I just received a jacket I ordered online from Nordstrom (I need one for an upcoming trip and can’t find jackets in the stores). It came in a very small box so, before I opened it, I figured they sent me the wrong thing. Turns out, it was right, but the jacket didn’t have nearly the warmth I was looking for. You just can’t tell from a picture in a catalog or on a computer screen.
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Over the years I’ve learned a lot about ordering on line. It’s like on-line dating, you have to carefully interpret the descriptions. Nordstrom’s is a good store so I’m surprised that there wasn’t more clarity in the description.
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They sent a scout ahead of time this year who realized I could never wear their bathing suits so they didn’t bother. That is really aging.
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You’re alive and breathing. Usually that’s all that’s needed to qualify. I get dog catalogs. Haven’t had a dog since I was 6.
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The computer might not understand the difference between dogs and cats.
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My cats are writing a letter of disgust. “They say” there is a huge difference. Woof!
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I think I get the same ones as you Kate! Thanks for the giggle 😀
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I’ll meet you on the veranda with a mint julep!
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Smiling … Don’t forget your parasol Kate!
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Of course not!
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I buy most of my clothes online (LL Bean and Travelsmith) so I don’t mind catalogs from those two companies. I know my sizes and know their quality. As I don’t buy from any other source the number of catalogs in my mailbox has declined in the past few years…. Now I just hope I haven’t jinxed myself by writing this! As I click the post button I already imagine all those catalogs coming my way…
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I’m a big LL Bean fan. We have a local store which is wonderful and when they don’t have my size, it mail order. I get Travelsmith although I have never bought from them. I think I got 20 catalogs over the last week. It isn’t always like that so I wonder if it’s change of season mailings. Whatever, some went directly to recycling and some fed my fantasies.
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My recycling bin is mostly fed with supermarket mailers… I don’t even look at them…. I buy what I buy where I buy it and don’t need to be persuaded… but they keep on a-comin’….
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With only two of us, I can’t buy in the quantities that the supermarkets require for the sales. Once in a while I’ll look them over. Mostly if I’m having people over.
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I try to call when I get a catalog (now that I have the time!) and ask them not to send. As to swimsuits, I am THE last person in the world who should be putting one on, but I decided a long time ago I’m not giving up swimming just because I’m fat. Yes, shield your children’s eyes, but I’m doing it. However, I love the new skirtini style. It’s comfy and offers about as much coverage as I’m going to get without sinking from the weight of it. I found one I loved so much I just ordered the exact same one in two more colors, because believe me, when I go to look for it again it will be gone. I’m ready for the beach next month!
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I love the new suits. They are so much better than the ones available when I was young. When I was a teenager, going to the beach was scary because those old ladies (OMG I am one of those now) wore the same suit I did.
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I rarely get catalogs anymore. I would like to…sort of…just to look and think about. You are right about aging = practical most of the time.
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I know. It’s not fun anymore.
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Once you order from any of them, you have a pen pal for life. They exchange mailing lists with other mail order places, which is why you get catalogs from places you’ve never heard of. Catalogs go straight to recycling at my house. I don’t even look less I be tempted to order something that I don’t need. I like the turtleneck shirts from Land’s End, but I can order from their website when I need one and I know exactly what size fits. If you do relent and order from a catalog, do a search on Google for coupons and often you can find a code for a discount.
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I find them food for my fantasy world. At this point I rarely need clothes.
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Me either. I’m trying to get rid of stuff, not acquire more.
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If you need stuff, let me know. I’ll send you a box.
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I get both of those catalogues, too. If all the excess fabric on those Soft Surroundings flow-y styles was trimmed, I’m convinced that fabric could be used to make all of the skimpy clothes in the Athleta catalog. Talk about two different looks…
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I know and I love them both (in my fantasy world).
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I know, I see so many gorgeous swimsuits these days. Also yacht wear. Well, I live not too far from the beach and the marina, so I guess if that sort of clothing would be anywhere, it would be here in SoCal. Plus we have gorgeous coat hangers — oops, I meant size 0 aspiring actresses — to show fantasy clothing off properly.
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Yacht wear! That’s exactly what it is! I just need a yacht! (Wonder if they could come up our local creek….) There was a time in my younger days when I bounced between a size 0 and a size 2. That was then. Sturdy size 6 these days and happy about that.
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I receive numerous catalogs daily and I stop to think every time I flip through one, who really orders this stuff?! Although I do long to be invited to one of those delightful cocktail parties one day!
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I know! You’ll be my guest if I get invited!
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Since moving to Florida, I’ve gone through a number of swimsuits. Pool water does unkind things to suits. I’m due for a new one . . . but I won’t wear it rock climbing!
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Florida is more conducive to swimsuits. We don’t have a pool and going to a public pool is not my cuppa mocha. Beaches maybe but we don’t go often enough so the cutoffs work ok.
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When we go to the beach, we walk in the waves. Shorts work. I only wear my suit to the beach if we plan to “ride the waves.”
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CH and I were just talking about two piece swim suits yesterday at wine time. I haven’t worn one since my twenties and that is 40+years ago. I don’t swim in pools… no way. We do swim at The Lake… nylon shorts over a one-piece. Catalogs drive me crazy but I love my Mom-in-laws magazines that she passes on to us! Kaftans are in? 😀
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You had me at wine time. What a lovely time of the day. If you have a veranda overlooking the ocean I think Kaftans are in.
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I think I need a Kaftan.
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I need the veranda overlooking the ocean!
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That comes with the Kaftan… 😀
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I only ordered clothing from a catalog once. I can’t remember the company, but when I opened the box it was a completely different item than I’d ordered. Enclosed was a note, “The item you order was out of stock, but we thought you might like this.” Ugh…I didn’t and then I had to go through the hassle of returning it.
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Catalog sales have come a long way. It’s best for things you know fit but your local store doesn’t have your size or you color. Shoes are the same. I only order those when I can’t get my size but am able to look at in person to see if I like it. Most returns are easier too. They have a label enclosed (or you download), slap it on and drop off at UPS or FedEx whichever they use. I started with Lands End 30 years ago. They had the best tee and golf shirts in the best colors.
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